OCTOBER 2009
PART B -Question15-
Which of the following is not one of the three phases in the evolution of CRM?
A. Reporting
B. Analyzing
C. Processing
D. Predicting
APRIL 2009
PART B -QUESTION19-
CRM allows an organization to accomplish all the following, except:
A. Provide better customer service
B. Make call centres more efficient
C. Complicate marketing and sales processes
D. Help sales staff close deals faster
OCTOBER 2010
PART A -QUESTION 5-
Customer relationship management involves managing all aspects of a customer’s relationship with an organization.
TRUE
-QUESTION 16-
CRM is a technology based on the premise that those organizations that understand that needs of individual customer are best positioned to achieve sustainable competitive advantage in the future.
FALSE
PART B –QUESTION 16-
Which of the following is not one of the three phases in the evolution of CRM?
A.REPORTING
B.ANALYZING
C.PROCESSING
D.PREDICTING
-QUESTION 17-
Customer Relationship Management (CRM) allows an organization to accomplish all of the following, EXCEPT:
A. Provide better customer service
B. Make call centres more efficient
C. Complicate marketing and sales processes
D. Help sales staff close deals faster.
APRIL 2010
PART A-QUESTION 13-
Customer Relationship Management (CRM) is are technology based on the premise that those organizations that’s understand the needs of individual customers are based positioned to achieve sustainable competitive advantage in the future.
FALSE.
PART C –QUESTION 3B-
Describe the primary users and primary business benefit of Customer Relationship Management (CRM).
The primary users for Customer Relationship Management (CRM) are to increase customer loyalty and retention and an organization’s profitability.CRM allows an organizations to gain insight into customers shopping and buying behaviours in order to develop and implement enterprisewide strategy.
CRM also create a cross functional enterprise system and integrate and automates many of the processes in sales, marketing and customer service that interact with customers.
CRM also create a frame work of web-enabled software and databases that’s integrate these processes with the rest of company’s processes.
The benefit of CRM are identify and target best customers ,real-time customization and personalization of product and service ,track when a customer contacts a company and provide consistent customer experience and superior service and support.
APRIL 2011
PART A –QUESTION 15-
Analytical management (CRM) support traditional transactional processing for day-to-day front-office operation or systems that deal directly with the customers.
FALSE
PART B-QUESTION 3-
Which of the following is not a valid way that CRM system can collect information?
A. Accounting system
B. Order fulfilment system
C. Inventory system
D. Customer’s personal computer
-Question 17-
Which of the following is not one of the CRM business drivers?
A. Accountability
B. Increase revenues
C. Inventory control
D. Productivity
SEPTEMBER 2011
PART B –QUESTION 3-
What is Customer Relation Management?
A. A strategy
B. A technology
C. Both a technology and strategy
D. Neither a technology nor a strategy.
PART C –QUESTION 3A-
Identify and explain four (4) CRM success factor?
· Marketing :CRM system help the enterprise identify and target potential clients and generate leads for the sale team. A key marketing capability is tracking and measuring multichannel campaigns, including email, search, social media, and telephone.
· Analytical : Often interwoven into application for sale, marketing, service. These features can be complemented and augmented with links to separate, purpose-built application for analytics and business intelligence .Sales analytics lets companies monitor and understand client and reference , through sale forecasting and data quality.
· Integrated/collaborative: Especially large enterprise tend to function with little collaboration. The development and adoption of these tools and services have fostered greater fluidity and cooperation among sales , service, and marketing.
The concept of collaborative system which uses technology to build bridges between departments.
· Small business: for small business, basic client service can be accomplished by contact manager system: and integrated solution that lets organization and individuals efficiently track and record interaction ,including emails , document , jobs, faxes , scheduling , and more. They also generally include opportunity insight for tracking sales pipelines plus added functionality for marketing and service.